Serious Technology
Pollution Erasure


Certified to Kill 99.9% of H1N1 Virus in the Air

DNO technology uses a catalyst operating at the tiniest nano-particle level to destroy pollutants of all shapes and sizes. The catalyst itself has a huge surface area (1000 m² per gram), creating a sponge-like pollutant absorbency effect.

This technology has been tested by Swiss multinational company SGS, who provide inspection, verification, testing and certification services. They confirm it removes 99.9% of the H1N1 virus from the air. Read the results here




Clever Technology

DNO Pollution Erasing Technology has been developed at Oxford University by Dr Xiao Tiancun of Healthy Air Technology Ltd. It involves a series of patented, advanced environmentally-friendly, high-efficiency catalysts that use specific surface air carriers to support the cleaning action of active oxide materials.

Harmful pollutants can be converted into harmless substances like water and safe gases.



Kills Airborne Germs DEAD- Instantly

DNO technology thoroughly removes pollutants in the air, returning it to purity. It kills biological pollutants like the H1N1 virus and bacteria.

Physical pollutants are captured, including pollen and the PM2.5 matter that gets into our lungs, blood, hearts and brains.

Chemical pollutants are destroyed, like formaldehyde, ozone, and the seriously dangerous NOx and SOx gases produced by combustion emissions.


A British Success Story

At Serious Brands we are 100% focussed on transforming lives through the application of pioneering new technologies that improve lives.

For over 35 years, we have been relentlessly pursuing the positive effects of high definition light fidelity and clean air technology on the human condition.

Serious Lighting deploys our Daylight Wavelength Technology™ . SeriousAir deploys multi-patented DNO Pollution Erasing Technology.

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